The Beef Industry’s Dirty Secrets Revealed | Jeffrey Smith | EP 99

In this engaging episode of the Fireside America Podcast, host Ryan Robbins sits down with Jeffrey Smith, co-founder of Colorado Craft Beef, to delve deep into Jeffrey’s journey from growing up in Oregon to revolutionizing the beef industry. They discuss how Jeffrey’s hardworking parents—a Navy veteran father and entrepreneurial mother—instilled in him a strong work ethic and a natural aptitude for numbers.

Despite considering himself an underachiever, Jeffrey excelled academically, leading him to pursue a degree in agricultural business with minors in finance and accounting. Jeffrey shares his diverse career path, including roles at Cargill and in the construction industry, where he learned invaluable lessons in leadership and operations. A pivotal moment in his life was meeting his wife, Cara, a fifth-generation rancher with a master’s degree in cow nutrition. Together, they founded Colorado Craft Beef, overcoming industry challenges by focusing on transparency, quality, and building strong relationships.

The conversation also touches on the importance of mentorship, the struggles of managing a growing business, and the significance of having an abundance mindset in a competitive industry. Jeffrey emphasizes the need for supporting local producers and shares insights into the future of the beef industry. This episode is packed with inspiration, practical advice, and success stories that embody the American entrepreneurial spirit.

 

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EP 98 Riley O'toole