How to Sell to Hospitals | Fireside Podcast Ep. 93 | Bernie Sousa

In this episode of Fireside America, I sit down with my good friend and industry powerhouse, Bernie Sousa. Bernie and I dive deep into his journey from discovering his sales skills at Circuit City to co-founding his own medical device distribution company, S2 Surgical Solutions, which specializes in distributing orthopedic implants, surgical instruments, and diagnostic devices, and generates over $10 million in annual revenue.

Bernie shares insightful stories about the importance of mentorship, highlighting how his mentor, Todd Johnson, guided him through the complexities of medical sales. We also talk about the pivotal moment when Bernie transitioned from Stryker to starting his own venture, S2 Surgical Solutions, highlighting the risks and rewards of entrepreneurship. Now, he mentors others by providing guidance and support to his team, emphasizing the value of paying it forward.

We touch on some personal moments, including the tragic loss of Bernie’s sister, Kylie. Bernie opens up about how this profound event shaped his resilience and determination, driving him to succeed not only for himself but for his family. He shares the challenges of maintaining compliance in a highly regulated industry and the significance of building strong client relationships, recounting how he established trust with clients through consistent and transparent communication.

Additionally, we delve into some thought-provoking discussions on politics, leadership, and the current state of our country. Bernie’s candid insights and experiences offer valuable lessons for anyone looking to navigate their own path to success.

Join us for an episode filled with inspiration, personal stories, and a deep dive into the world of medical sales and entrepreneurship. Don't forget to like, comment, and subscribe for more episodes of Fireside America.

 

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 EPISODE 92 WITH JUSTIN LAPPEN
https://youtu.be/S0hnanB3BYo?feature=shared